MUKTI Vital B Elixir

Philosophy Established in Australia in 2000, the eponymous brand name MUKTI, originates from Sanskrit and means freedom and liberation. This philosophy underpins their actions and approach to encompass sustainable, ethical and organic principles in everything that the brand Mukti does. Their core mission is to reconnect people back to nature, creating healthy, sustainable lifestyles and beauty routines with minimal impact on the environment. Inspired by Nature™, their goal is to encapsulate the finest quality skincare ingredients that deliver real results. The ingredients used in Mukti's products and formulations are selected based on their functionality, efficacy and safety, all from their HQ in Mullumbimby, NSW.   Mukti's Founder Mukti has been actively involved in the beauty and personal care industry for over two decades. Her varied career has encompassed a common thread focusing on health and wellness. She has studied and obtained diplomas in Naturopathy, Chinese Medicine, Herbal Medicine, Beauty Therapy and Cosmetic Chemistry. Her aim is to reconnect people to nature, creating health and happiness via toxin-free lifestyles and beauty regimes. An apothecary artisan at heart, Mukti has mastered the process of creating dynamic, organic and natural beauty formulations. She is the best-selling author of Truth in Beauty, a detailed exploration into skincare ingredients and personal care products. Her internationally-acclaimed and award-winning products combine functional, plant-based ingredients, native Australian actives, vitamins and peptides that have anti-ageing benefits, boosting skin health and vitality.